Scaling Patient Inquiries for a Trauma Recovery Treatment Center Using Facebook Ads

A full-funnel Meta Ads strategy designed to generate confidential, high-quality leads in a sensitive niche.

Key Metrics:

+30% Increase in Qualified Leads

-25% Cost Per Lead

3.2x Return on Ad Spend

The client struggled to generate consistent, high-quality inquiries while maintaining strict compliance with Meta’s policies for sensitive health topics. Messaging needed to be empathetic, non-invasive, and fully confidential.

The Strategy

A. Audience Strategy

  • Interest targeting (mental health, therapy awareness)
  • Lookalike audiences
  • Retargeting warm users

B. Funnel System

  • Awareness → Education → Conversion
  • Multi-touchpoint journey

C. Compliance Approach

  • Indirect messaging
  • No personal attribute targeting
  • Privacy-first ad copy

Ad Creative Section

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The Before & After

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Funnel Breakdown

TOF

Educational videos (trauma awareness)

MOF

Trust-building content (therapy process)

BOF

Conversion ads (consultation booking)

Looking to scale your treatment center with compliant, high-converting ads?
Let’s build a system that works for you.

Book a Strategy Call