BRANDING
ELISE INTIMATES
Brand Overview
Elise Intimates is a fashion brand offering vintage-inspired lingerie for women, distributed through mainstream retail channels. The goal was to create an identity that communicates innocence and femininity, while still feeling professional, trustworthy, and commercially viable.
The business goal was to position Élise Intimates as an accessible yet refined lingerie brand that enhances perceived product value, strengthens retail presence, and builds lasting consumer trust through cohesive visual branding.
CHALLENGE
Élise Intimates needed to stand out in the affordable lingerie market by creating a brand that feels elegant and trustworthy, while avoiding branding that appears overly sensual, decorative, or low-quality.
Solution
For Élise Intimates, I began by defining a clear brand direction centered on softness, femininity, and timeless elegance while ensuring the identity remained accessible for a mainstream retail audience. The goal was to create a brand that feels refined and trustworthy without appearing overly decorative or sensual.
With a strong strategic foundation, I developed a cohesive visual identity that reflects vintage-inspired charm through restrained color palettes, elegant serif typography, and minimal, balanced design elements. These choices were intentionally made to elevate the perceived quality of affordable lingerie products.
I designed a flexible brand system including the primary logo, supporting logo variations, typography hierarchy, and color guidelines to ensure consistency across packaging, retail displays, and digital platforms.
The final identity positions Élise Intimates as a feminine and credible lingerie brand that appeals to style-conscious consumers while maintaining commercial scalability and strong shelf presence.
Deliverables